In my case, I think the most creative ads are those made for light beers. Budweiser has a long tradition of funny, original and clever advertisements.

That being said, I don't think many ads have an effect on the purchases I make. I usually am not one to purchase brand name products. When you make a teacher's pay and have a wife and four kids, you look at price more than the name on the package. If the generic brand is of nearly the same quality, we go with it over the name brand every time.

The advertising slideshow I presented in class has some good ads in it, but this is another of my favorites: